by Satinder Kaur on Wednesday, September 28th 2011 Business company has a few unchanged basic concepts that may differ in the way they are implied, but the intent behind applying them and the output desired from the efforts are always the same. Uniqueness in idea, demand in market, demand to supply ratio are just to name a few. Networking has been one of the most widely discussed and experimented part of business or entrepreneurship. Policies in Networking have changed from time to time depending upon the outlook of the target audience. A lot of research and planning now goes into marketing products and services.

With the uncertainty in market and latest approach adapted by the companies owing to the edge of competition, the involvement of technology becomes inevitable. Social Networking has opened up a vast field and has emerged as a very handy resource for marketing of products. As the World Wide Web serves as a common platform to its millions of users every day, it is for sure a very effective way of promoting brands, services and products. In such a scenario comes Social Networking which is the state-of-the-art marketing strategies adapted by business various SEO company today.

Be it the novice start ups, or big successful business houses, everyone is using Social Networking as a tool. Marketing is done to make people aware of a certain product or service offered by a company, and what else could be better if a large number of targeted traffic can be found cumulative on a common platform, which in our case is a Social Networking Website. Take facebook for example, it is a website where people share and exchange their views, ideas, photos, videos etc. and spend a considerable amount of time online. This can be put to great advantage by companies to promote them and come in view of so many people at the same time without doing much effort. Social Networking reduces effort and makes the goal more achievable with less input which results in high profit building.

Social Networking is relatively a low-cost marketing technique with a relatively higher mileage. The internet is full of links and websites. Higher the internet traffic towards a website more is its value and hence better is its chances of capturing business. Social Networking helps businesses to get huge traffic to their websites and place links on some of the most visited websites so that more and more people can be targeted for the purposes of marketing. This business marketing strategy is gaining popularity as its input is very little and output is amplified.

The key features that make Social Networking so useful and effective are its ability to reach out to many at the same time along with the chance to communicate with each and everyone. Placing advertisements on Social Networking websites, search engines, adding links to some of the most visited websites, promoting through media channels such as video on video sharing websites for example YouTube, etc all are parts of Marketing via Social Networking.